Category: Rice
CONSISTENT QUALITY
For 39 years, Royal Umbrella has taken pride in delivering high quality Thai rice in Singapore. From the selection process of raw materials to advanced technology and stringent harvesting techniques, Royal Umbrella puts a lot of emphasis on its high standards, including its team of rice specialists who stay and work closely with farmers to ensure that processes are complied with.
With the objective to improve sustainability, Royal Umbrella started the Sustainability Rice Cultivation Campaign. Certified by the Rice Department under
the Ministry of Agriculture and Cooperative, it is also recognised for Quality Control and Food Safety, resulting in a secure and reliable supply of high-quality Thai Hom Mali rice as well as improving the incomes of farmers who joined the GAP (Global Agricultural Practice) co-operative.
This year, Royal Umbrella is launching Royal Umbrella Thai Hom Mali New Crop Rice in 1kg packs for smaller families and consumers who prefer a softer and stickier texture. Classified as a low-carbon rice, it reduces greenhouse emissions by up to ten per cent.
Following a rigorous assessment, evaluation and voting process, Royal Umbrella was awarded ‘Brand of the Year 2024-2025 – National Tier Award’ at the World Branding Awards ceremony held in London in December last year for the second consecutive year.
To learn more about the Royal Umbrella range of rice (comprising Thai Hom Mali Rice, Thai Hom Mali New Crop Rice, Short Grain Rice, Thai Fragrant Brown Rice and Thai Mixed Rice, visit:
*Topseller Pte Ltd calculation based in part on data reported by NielsenIQ through its Scan Track Service for the Fragrant segment of the Rice market for the 52-weeks period ending June 2024, for the Total Singapore Modern Trade Market. (Copyright © 2024, NielsenIQ.)”